Jeff is an innovative creative leader who has spent his career perfecting his craft at top agencies in Canada and the United States. For over a decade, he served as Executive Creative Director at Sid Lee Toronto, where he led the agency to its first-ever Cannes Lions and One Show Gold, helping to build its global reputation. Prior to joining Sid Lee, he led global multi-channel campaigns for Google at Mullen Boston and was part of the team that took the agency to the AdAge “A-list” twice, Creativity’s “Innovators of the year” and the Forbes Top 10 Ad Agency list. He has collaborated with global brands like Google, Coca-Cola, Klarna, Netflix, and Heineken, as well as Canadian icons like the Toronto Raptors. His work has been recognized with top honours from Cannes, The One Show, D&AD, the Effies, and every major Canadian award show.